Who Said Disruption Would Be Easy

Who Said Disruption Would Be Easy: the economic & strategic challenges of Netflix

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The purpose of this paper is to give an overview of the economic and business context surrounding the global media powerhouse Netflix. Since its 2007 launch, the distributor-turned-broadcaster has evolved from a DVD mail-delivery rental service, to an over the top (OTT) on-demand provider of licensed video content, to a full blown studio producing and distributing its own original content. In the meantime, its competitive environment has fluctuated tremendously.

Read the report here.