'Say No to Piracy' Campaign

SITE BLOCKING PROVES EFFECTIVE IN CLOSING ‘FRONT DOOR’ TO ONLINE PIRACY

Creative Content Australia (CCA) has launched a new consumer campaign 'Say No to Piracy' today following the release of Incopro’s Australian Site-Blocking Efficacy Report.

The campaign celebrates Australian creativity and innovation in the screen industries and shows the vast array of behind-the-scenes professionals it takes to make screen content.

According to the CCA media release, "the fight against piracy has claimed a significant victory, with new, previously unreleased research showing that court-ordered site blocks, year-on-year, led to a 25% reduction in piracy overall and a 53% reduction in use of the online pirate sites subject to a blocking order." 

Read the full media release from Creative Content Australia here.

To learn more about the campaign, visit the CCA website.