Events » Brisbane Business Essentials II

Business Essentials II: Advanced Workshop

Applications are now open for Business Essentials II, a full day, advanced workshop to be held in Brisbane on Monday 19 March, presented by Screen Producers Australia (SPA), the Australian Film Television and Radio School (AFTRS), and in partnership with Screen Queensland (SQ).

SQ will fully subsidise 30 places for experienced Queensland producers to attend Business Essentials II. The workshop will be held at SQ's head office in Newstead Brisbane and travel assistance will be provided to successful applicants from regional Queensland.

The course will be facilitated by SPA Commercial and Industrial Affairs Consultant Owen Johnston and feature special guest speakers including leading screen start-up and entrepreneurial leadership specialist and producer Kylee Ingram. Kylee was recently appointed Entrepreneur in Residence at Southern Cross University’s Enterprise Lab and has been tasked with building capacity around entrepreneurship in this part of regional Australia. At the end of the workshop, prominent Queensland producer Nathan Mayfield, Chief Creative Officer and co-founder of Hoodlum, an Emmy® and BAFTA Award winning Entertainment Company, will take part in a candid Q&A where he will share insights about running a successful screen business. Nathan's latest production, Harrow is a fresh twist in the crime‑drama genre with a brilliant forensic pathologist, Daniel Harrow (played by Welsh actor Ioan Gruffudd), solving puzzling cases while harbouring his own dark secret. Filmed in Brisbane and south‑east Queensland, Harrow is a partnership between ABC Australia, ABC Studios International and Screen Queensland. The 10‑part series is co‑produced by Hoodlum Entertainment and is the first international drama production for ABC Studios International. It will be screened nationally on the ABC on Friday 9 March at 8:30pm.

Given the advanced level of the workshop, experienced producers and those that attended the first Business Essentials workshop in September 2017 are strongly encouraged to attend.

About Business Essentials II:

> Business Essentials II is the second in a series of intensive workshops (with the first held in September 2017) and is targeted at experienced producers who are looking to build their entrepreneurial acumen and develop, produce and succeed in the screen industry. 

> The advanced workshop will feature a selection of special guest speakers drawn from the business development, legal and production sectors, and policy and screen agency executives.

> Business Essentials II will feature a new entrepreneurial module to encourage innovative thinking and adaptive approaches for producers competing in a global and commercial market. 

> The workshop will include advice on how to develop entrepreneurial mindsets and clearly define what it is you are trying to build and help you identify and pitch projects to partners and investors, as well as providing a range of entrepreneurial tools designed to refine your idea or business model and identify opportunities for funding and moving forward.

The workshop includes the following modules:

Start-up model for the Screen Sector 
•    Entrepreneurship culture and models
•    Target audience and the importance of validation
•    Identify funding models or partnership
The changing Industry Landscape – Overview
•    Working with government agencies 
•    Policy and industrial factors influencing the market
•    Market data and identifying opportunities

Creative Business Pathways to Market
•    Analysis of successful screen companies

Domestic Markets Demand Revealed
•    Who’s who in the buyers space, Australian commissioners & what they are looking for

Candid Interview with Producer 
•    Q&A with producer Nathan Mayfield, Hoodlum

View the course outline here.

DATE: Monday 19 March 2018
TIME: 8.30am – 5.30pm
VENUE: Screen Queensland, 30 Florence Street, Newstead QLD, 4006
INCLUDES: Morning & Afternoon Tea


Applications for Business Essentials II close on March 9.

This course is fully supported by Screen Queensland and spots are available by application only.

For all enquiries, please contact Damian Romanjek:

Presented by Screen Producers Australia and the Australian Film Television and Radio School.

ScreenQLD v1

For lawyers attending the Business Essentials Workshop:
Seminars and other CPD activities are not accredited by The Law Society of New South Wales. Under the CPD Rules, if SPA’s Business Essentials Workshop is relevant to your immediate or long term needs in relation to your professional development and practice of the law, then you should claim one “unit” for each hour of attendance, refreshment breaks not included.

About Screen Queensland: 

Screen Queensland is a government owned company that invests in people and projects to grow a creative, innovative and successful screen industry with a focus on stories and global audiences, secures production to Queensland, and delivers an active screen culture across the state.


Nathan Mayfieldis the Chief Creative Officer and co-founder of Hoodlum, an Emmy and BAFTA Award winning Entertainment Company. Mayfield has been the creative force behind Hoodlum’s multiplatform, television series and feature film work. He has worked alongside his co-founder Tracey Robertson to expand the business across the globe and across many different mediums. In 2017, Nathan produced the feature film AUSTRALIA DAY for Foxtel and released theatrically through Icon Film Distribution and launched a VR documentary, INSIDE MANUS, for SBS. Hoodlum is currently in production on HARROW, a 10 part series with ABC Australia and ABC Studios International and in preparation on TIDELANDS, a 10 part series for Netflix, their first original series for the territory.

Kylee is a digital content/television producer and entrepreneur. She has received global recognition for her interactive work.

Kylee has fifteen years of experience producing documentaries and media programs throughout Africa, Central Asia, Europe, the USA, Australia and New Zealand. Kylee has produced content for all five free-to-air Australian broadcasters and her shows have been screened in over 100 countries to international audiences.

For the past five years her interactive projects have achieved outstanding international marketplace recognition. Kylee’s leadership in the cross-platform field has been recognized at XMedia Lab, iKids Awards, Sports Technology Awards (UK), Login Conference Venture Capital (USA), SXSW (USA) and includes two nominations at MIPTV Cube’s interactive awards (Cannes).

Kylee specializes in creating audience targeted digital properties, each designed with unique go-to-market plans and business models. She is able to work in a small team and adapt ideas quickly to suit different market spaces.

Kylee has recently returned from three and a half years in the US where she launched two apps and designed a reality TV/investment platform that takes advantage of the new non-accredited investment laws in the US - a platform that allows viewers to equity invest. 

Most recently Kylee has been appointed Entrepreneur in Residence at Southern Cross University’s Enterprise Lab. She has been tasked with building capacity around entrepreneurship in this part of regional Australia.

Owen Johnston has worked for Screen Producers Australia for over a decade in both policy and industrial relations. Owen has produced feature films, documentaries, television drama, and commercials and is a former Director of Film Development and Marketing at the Australian Film Commission.